IT BEGAN WITH A TORTOISE

GEORGE’S STORY

It began with a tortoise. After living in Ecuador for 10 + years and visiting the Galapagos Islands on several occasions we came across Lonesome George. Its most famous resident and a worldwide conservation icon. As the last surviving Pinta Tortoise, Lonesome George’s cautionary tale of extinction unfolded as a result of human actions and mismanagement of scarce resources. Inspired by his story, we began Lonesome George & Co. to educate tomorrow’s youth and to prevent other Lonesome George situations from happening at a time of frightening and increasing extinction rates. Our triple-bottom-line business model ensures that 10% of every purchase directly funds youth educational programs that teach and empower future generations—to make better choices in our interdependent world. Lonesome George’s spirit and legacy lives on through the clothes we wear and the choices we make. 

CIRCULAR THINKING

Our world is in a rapid state of change. Over the last 50 years, human activities have altered ecosystems more extensively than at any comparable period of time in history. Responding to challenges and opportunities requires new thinking, fresh alliances, and a newly empowered generation that sees itself within the system rather than outside it. This requires a mind shift to acknowledge that we live in a dynamic system and our everyday choices have an impact on our surroundings. Lonesome George & Co. empower's a movement of “change agents” that make choices that protect and preserve our precious resources. 

OUTFITTING LEADERS

In almost every community in the world where our resources are in peril, local organizations are working together to preserve species, cultures, and heritage spots. This network needs a new generation of leaders who will generate awareness and ensure that such treasures are never at risk again. In partnership with Outward Bound, we are funding youth leadership and experiential learning programs to empower communities in the Galapagos Islands and globally to address these challenges. 

INFLUENCING GENERATIONS

Impact apparel that makes a statement  – and create action. Our goal is to empower a new generation of leaders and contribute to a new social business model that reconciles company, community and government—creating a virtuous cycle of prosperity for all. Globally, we are empowering youth and community leaders in a shared effort to conserve local resources in partnership with Outward Bound. We have also partnered with Ashoka, the leading global organization that identifies and invests in leading social entrepreneurs. Proceeds from Lonesome George & Co. apparel fund our work beyond outdoor classrooms to a growing network of change agents—inspiring students, supporters, advocates, and leaders alike